Last Updated: 03/20/2026

We know that you care how information about you is used and disclosed, and we appreciate your trust. This Privacy Policy explains how Beltara, LLC, doing business as Grow-Good Beauty (“Grow-Good Beauty”, “we”, or “us”) collect, use and disclose information about you when you use our websites, networks, applications, online services, and other services provided by us ("Services") or otherwise interact with us.

If you are a California resident, please see the "Note to California Residents" section below.

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What information do we collect about customers?

Information That You Provide

• Registration and Profile Information: When you create an account or place an order, or request stylist appointments, we ask you for your name, email address, phone number, payment information, billing and shipping address, demographic information, and other information you choose to provide.
• Payment Information: When you make a purchase, we will collect that payment card information. Depending on your chosen payment option, we may use a third-party service provider that handles payments for us and will receive your payment card information.
• Other Information You Choose to Provide: We collect other information you provide us. For example, if you contact us directly, we may receive additional information about you. For example, when you contact our Customer Service team, we may receive your name, email address, phone number, the contents of a message or attachments that you may send us, and other information you may choose to provide. We may also record your calls with our Customer Service team and you acknowledge that you consent to that recording if you continue your call after receiving notice of our recording.

Information we collect when you use our service

• Information We Infer: We may derive information or draw inferences about you based on information we collect about you. For example, based on your browsing or purchasing activities, we may infer your purchasing preferences, and based on your IP address, we may infer your approximate location.
• User Feedback: We receive information about ratings and reviews that you post when you use our Services.
• Transaction Information: When you make, exchange, or return a purchase, we collect information about the transaction, such as product details, purchase price, and the date and location of the transaction.
• Information Collected by Cookies and Similar Tracking Technologies:

  We use tracking technologies, such as cookies and pixels to collect information about your interactions with the Services and our marketing communications. These technologies help us improve our Services and marketing communications, personalize your experience, and analyze your interactions with us, including to see which areas and features of our Services are popular and count visits. They also allow us to recognize and alert you if you leave items in your shopping cart. For more information about the cookies and similar tracking technologies we use, and the choices available to you, see the Targeted Advertising and Analytics and the Your Choices sections below.

Information we receive from third parties

Information from third party services: If you choose to link our Services to a third-party account, we may receive information about you, including your profile information, and your use of the third-party account. If you wish to limit the information available to us, you should visit the privacy settings of your third-party accounts to learn about your options.

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How do we use the information we collect?

• To send you security alerts, update notifications, and other administrative messages, and to provide customer support.
• For marketing purposes, such as to send you information about products, promotions, surveys, news, and events that we think may interest you.
• To customize our Services and product offerings to present you with tailored content, such as remembering your information so you will not have to re-enter it; provide customized advertisements and monitor the effectiveness of our marketing activities.
• To monitor and analyze trends, usage and activities, and improve our Services and product offerings.
• To provide, maintain, and improve our products and Services, including customer service and account management on our Services.
• To allow you to post comments and communicate with us through our Services, including on our social media pages.
• To facilitate the connection of third-party services or applications, such as social networks.
• For compliance purposes, including enforcing our Terms Of Service or other legal rights, or as required by laws.

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Targeted Advertising and Analytics

We engage others to provide analytics services, serve advertisements, and perform related services across the web and other online services. To do this, Grow-Good Beauty and these partners may use cookies, pixels, SDKs, and similar technologies to collect information about your use of our Services and other websites and online services, including your device identifiers, IP address, web browser and mobile network information, pages viewed, time spent on pages or other online services, links clicked, order information, items added to cart, and conversion information. This information is used to deliver advertising targeted to you on other companies’ websites and online services, understand the effectiveness of this advertising, analyze and track data, determine the popularity of certain content, and better understand your activity. Depending on where you reside, you can opt out of ad targeting through cookies and similar technologies on our website by following the prompts behind the Cookie Preferences link in the site footer. Your opt-out choice will be linked to your browser only; therefore, you will need to renew your opt-out choice if you visit our website from a new device or browser, or if you clear your browser’s cookies.

In addition to ad targeting activities that rely on cookies and similar technologies, we work with advertising partners to translate other identifiers, such as your email address or phone number, into a unique identifier (called a hashed value) that such partners can then use to show ads that promote Grow-Good Beauty that are more relevant to you across the web and in other online services. Depending on where you reside, you may opt out of these disclosures by emailing info@growgood.beauty with “OPT OUT” in the subject line.

The activities described in this section may constitute “targeted advertising,” “sharing,” or “selling” under certain privacy laws. See the Note to Residents of Certain U.S. States below for details.

You can also learn more about interest-based ads or opt out of having your web browsing information used for behavioral advertising purposes by companies that participate in the Digital Advertising Alliance, by visiting www.aboutads.info/choices.

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How do we disclose customer information?

• Commonly-branded affiliates and subsidiaries: We may disclose your information with our commonly-branded affiliates and subsidiaries for any of the purposes described in this Privacy Policy.
• Vendors and Professional Advisors: We may disclose information to vendors we use, such as those that help us to provide our Services.
• Third Party App Integrations: If you connect a third-party application to our Services, we may disclose information to that third party.
• Aggregated or De-identified Form: We may make certain non-identifying information available to third parties for reporting, marketing, or research purposes. For de-identified information that we treat as non-personal data under applicable law, we will maintain and use the information in deidentified form and not to attempt to reidentify the information, except as required or permitted by law.
• As Required By Law and Similar Disclosures: We may disclose information if we believe doing so is required or appropriate to: (i) comply with legal processes, such as a court order or subpoena or other lawful requests by public authorities, including to meet national security or law enforcement requirements; (ii) respond to your requests; or (iii) protect your, our, or others' rights, property, or safety.
• Merger, Sale, or Other Asset Transfers: We may transfer your information in connection with a corporate transaction in which we are acquired by or merged with another company or we sell, liquidate, or transfer all or a portion of our assets.
• Consent: We may disclose your information with your permission or at your direction.

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Your Choices

• Account: Manage/update info, or close your account by emailing info@growgood.beauty.
• Marketing Emails: Click the “unsubscribe” link at the bottom of any marketing email. If you opt out of receiving marketing emails, we may still send you other types of messages such as emails about your account.
• Text Messaging: Please review our Text Messaging Program Terms & Conditions for more management options.
• Cookies and Similar Tracking Technologies: Grow-Good Beauty uses cookies and similar tracking technologies, as described above. You can usually adjust your browser settings to remove or reject browser cookies. You can also adjust certain cookie settings by clicking here [insert link to cookie choices module]. Please note that removing or rejecting cookies could affect some of the functionality of our Services.

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International Transfers

Information may be transferred to the United States and other countries. Where required by applicable law, we take steps to maintain an adequate level of protection for this information in the jurisdictions.

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Contact information

Beltara LLC is the entity responsible for processing your information. If you have any concern about our privacy practices, our use and disclosure practices, or your consent choices please contact us:

Email: info@growgood.beauty
Mail: Telos Legal Corp., ATTN: Beltara, LLC 13 W. Main Street P.O. Box 953, Felton DE 19943
Phone: 1-888-442-5830 | International: +1-562-926-5672

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Changes to this Privacy Policy

We may change this Privacy Policy from time to time. If we make changes, we will notify you by revising the date at the top of the policy. If we make material changes, we will provide you with additional notice (such as adding a statement to our homepage or sending you a notification). We encourage you to review the Privacy Policy whenever you access the Services or otherwise interact with us to stay informed about our information practices and the choices available to you.

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Note to Residents of Certain U.S. States

This section provides details about rights afforded to residents of California, Colorado, Connecticut, Delaware, Indiana, Iowa, Kentucky, Maryland, Minnesota, Montana, Nebraska, New Hampshire, New Jersey, Oregon, Rhode Island, Tennessee, Texas, Utah, and Virgina, and supplemental details about the personal information we collect about these residents.

We collect and have collected the following categories of personal information: identifiers, commercial info, internet or other network activity, location data, inferences, demographics, and audio/visual info. For more details about the personal information we collect, including the categories of sources, please see the What Information Do We Collect About Customers section above. We collect this for business and commercial purposes described in the How Do We Use the Information We Collect section above. We disclose this information with the categories of recipients described in the How Do We Disclose Information section above. Further details on our disclosures are provided below:

We generally do not collect information that is considered “sensitive” under state privacy laws and we do not use or disclose sensitive personal information in ways that would require us to provide a right to limit the use of sensitive personal information under state privacy laws.

We retain personal information for as long as necessary to carry out the purposes for which we originally collected it and for other purposes described in this Privacy Policy.

Sales, Sharing, and Targeted Advertising

We disclose certain categories of personal information to show you targeted ads on third-party properties and expand the reach and effectiveness of our own marketing campaigns. These disclosures may be considered “sales,” “sharing,” or use of personal information for “targeted advertising” under state privacy laws. More specifically, we disclose internet or other similar network activity information with advertising partners for these purposes.

We do not engage in sales, sharing, or targeted advertising using personal data about consumers we know to be under the age of sixteen (16), or a higher age in accordance with applicable law.

Baseline Rights

Depending on your jurisdiction, you have the following rights:

• Request a copy of the personal information we hold about you.
• Request to know information about the categories of personal information we process about you.
• Request that Grow-Good Beauty correct inaccurate data we have about you.
• Request that your data be deleted.
• Request a list of third parties to whom we have disclosed your personal information.
• Opt out of “sales,” “sharing,” or “targeted advertising.”

To exercise these rights, email info@growgood.beauty. We will verify your request by asking you to provide information that matches information we have on file about you, such as your name, email address, etc.

To opt out of “targeted advertising,” “sharing,” and “sales,” click the Cookie Preferences link of the footer of our website.

Appeals

If we deny your request, you may appeal by contacting us with “APPEAL” in the subject line. If you have concerns about the results of an appeal, you may contact the attorney general in the state where you reside.

Authorized Agents

You can designate an authorized agent to exercise your privacy rights on your behalf, but we will require proof that the person is authorized to act on your behalf and may also still ask you to verify your identity with us directly. Authorized agents acting on behalf of a California resident may submit their requests by emailing info@growgood.beauty.

Notice of Financial Incentives

We may offer various financial incentives from time to time. For example, we may provide discounts, coupons, or other benefits to customers who sign up to receive our marketing emails or text messages. When you participate in a financial incentive, we collect personal information from you, such as identifiers (like your email address or phone number) and commercial information (like your purchase preferences and interests or purchase history). The value of your personal information is reasonably related to the value of the offer or discount presented to you. You can opt into a financial incentive by following the sign-up or participation instructions provided, and, for any ongoing benefits, you can opt out at any time, such as by following the unsubscribe instructions in our promotional emails and text messages or contacting us at info@growgood.beauty. In some cases, we may provide additional terms and conditions for a financial incentive, which we will provide to you when you sign up.

Nondiscrimination

We will not treat you differently for exercising your privacy rights.