Last Updated: 02/09/2026
We know that you care how information about you is used and shared, and we appreciate your trust. This Privacy Policy explains how Beltara, LLC, doing business as Grow-Good Beauty (“Company”, “we”, or “us”) collect, use and share information about you when you use our websites, networks, applications, online services, and other services provided by us ("Services") or otherwise interact with us.
If you are a California resident, please see the "Note to California Residents" section below.
1. What information do we collect about customers?
Information That You Provide
- Registration and Profile Information: When you create an account, place an order, or request stylist appointments, we ask you for your name, email address, phone number, payment information, billing and shipping address, demographic information, and other information you choose to provide.
- Payment Information: When you make a purchase, we will collect that payment card information. Depending on your chosen payment option, we may use a third-party service provider that handles payments for us and will receive your payment card information.
- Communications: If you contact us directly, we may receive additional information about you. For example, when you contact our Customer Service team, we will receive your name, email address, phone number, the contents of a message or attachments that you may send us, and other information you may choose to provide. We may also record your calls with our Customer Service team to handle your inquiry and for training, research and product development purposes.
- Other Information You Choose to Provide: We collect other information you provide us. After thirty (30) days, this data is destroyed, unless we are otherwise required by law or legal process to retain the data.
Information we collect when you use our service
- Information We Infer: We may derive information or draw inferences about you based on information we collect about you. For example, based on your browsing or purchasing activities, we may infer your purchasing preferences, and based on your IP address, we may infer your approximate location.
- User Feedback: We receive information about ratings and reviews that you post when you use our Services.
Information we receive from third parties
Information from third party services: If you choose to link our Services to a third-party account, we may receive information about you, including your profile information, and your use of the third-party account. If you wish to limit the information available to us, you should visit the privacy settings of your third-party accounts to learn about your options.
2. How do we use the information we collect?
- To send you security alerts, update notifications, and other administrative messages, to provide customer support, and for marketing purposes, such as to send you information about products, promotions, surveys, news, and events that we think may interest you.
- To customize our Services and product offerings to present you with tailored content, such as remembering your information so you will not have to re-enter it; providing customized advertisements; and monitoring the effectiveness of our marketing activities.
- To monitor and analyze trends, usage and activities, and improve our Services and product offerings.
- To provide, maintain, and improve our products and Services, including customer service and account management.
- To allow you to post comments and communicate with us through our Services, including on our social media pages.
- To facilitate the connection of third-party services or applications, such as social networks.
- For compliance purposes, including enforcing our Terms Of Service or other legal rights, or as required by law.
3. How do we disclose customer information?
- Affiliates and subsidiaries: We may disclose your information with our affiliates and subsidiaries for any of the purposes described in this Privacy Policy.
- Vendors and Service Providers: We may share information with vendors retained in connection with the provision of our Services.
- Third Party App Integrations: If you connect a third-party application to our Services, we may share information with that third party.
- Analytics Partners: We use analytics services such as Google Analytics. You can learn about Google's practices here, and opt-out here.
- Aggregated or De-identified Form: We may make certain non-identifying information available to third parties for reporting, marketing, or research purposes.
- As Required By Law and Similar Disclosures: We may disclose information if required to: (i) comply with legal processes or law enforcement; (ii) respond to your requests; or (iii) protect rights, property, or safety.
- Merger, Sale, or Other Asset Transfers: Your information may be transferred in connection with a corporate transaction, such as a merger or sale of assets.
- Consent: We may disclose your information with your permission or at your direction.
4. Your Privacy Rights and Choices
Baseline Rights
Depending on your jurisdiction, you have the following rights:
- Request a copy of the personal information Company holds about you.
- Request to know categories of personal information we process.
- Request that Company correct your data.
- Request that your data be deleted.
- Withdraw consent for processing.
To exercise these rights, email info@growgood.beauty. If we deny your request, you may appeal by contacting us with “APPEAL” in the subject line.
Opt out of targeted advertising, sharing, and sales
Some of our activities may be considered “sales,” “sharing,” or “targeted advertising” under certain laws. You have the right to opt out by emailing info@growgood.beauty (Subject: OPT-OUT) or by using a legally-recognized opt-out preference signal like Global Privacy Control (GPC).
Account Information & Marketing
- Account: Manage/update info or close your account by emailing info@growgood.beauty.
- Marketing Emails: Click the "unsubscribe" link at the bottom of any marketing email.
- Text Messaging: Please review our Text Messaging Program Terms & Conditions for management options.
5. International Transfers, Children, and Security
- International: Information may be transferred to the United States and other countries. We take steps to maintain an adequate level of protection for this information.
- Children's Privacy: We do not knowingly collect info from children under 16. If you believe we have such info, contact info@growgood.beauty.
- Data Security: We use safeguards to secure your info, but the Internet cannot be guaranteed 100% secure.
6. Contact Information
Beltara LLC is the entity responsible for processing your information.
Email: info@growgood.beauty
Mail: Telos Legal Corp., ATTN: Beltara, LLC, 13 W. Main Street, P.O. Box 953, Felton DE 19943
Phone: 1-888-442-5830 | International: +1-562-926-5672
EU Representative:
Bird & Bird GDPR Representative Services SRL, Avenue Louise 235, 1050 Bruxelles, Belgium
Email: EUrepresentative.revolve@twobirds.com
7. Note to California Residents (CCPA)
In the last 12 months, we collected: identifiers, commercial info, network activity, location data, inferences, demographics, and audio/visual info. We collect this for business purposes described in Section 2.
| Categories of Personal Information | Recipients Shared With |
|---|---|
| Identifiers, Audio/Visual info, Network activity | Affiliates, Analytics companies, Cloud storage, Marketing partners, Webhosting providers |
Financial Incentives: We may offer discounts for signing up for emails. The personal information collected (email, purchase history) is reasonably related to the value of the offer. You can opt out at any time.
8. Note to individuals in the EEA, UK and Switzerland
Legal basis for processing: We rely on Necessity (Contract), Legitimate Interest, Consent, and Legal Obligation.
Data Retention: We store information for as long as necessary for the purposes for which it was collected, taking into account legal statutes of limitations.
Complaints: You have the right to lodge a complaint with your local authority:
- EEA: EDPB Members
- Switzerland: FDPIC
- UK: ICO